OUR Mission

Shelly has over 20 years in the industry, working in various executive levels in both marketing and operations. She has served on the lending side of the business as Repossession and Remarketing AVP at Fireside Bank, and as Branch Manager/VP at WFS Financial. She is currently serving as the National Accounts Director for Dealers Auto Auction of the Rockies and Southwest

Sheila began her career in the Automotive Remarketing industry in 1989 with Lobel Financial in Anaheim, CA where her strategic efforts quickly landed her in a Management Role. She created the Remarketing department for the Company and over the years has built the foundation, structure, processes, and relationships needed to run a successful remarketing program.

A seasoned entrepreneur, 

Kelly has spent over 25 years in Business Development, Management, Marketing, and Operations. In 2015, Kelly Co-Founded AuctionVcommerce, LLC., a shared resource center providing Independent Auto Auctions with the infrastructure and leadership to improve the online customer experience while driving operational efficiencies.